Grown in Zimbabwe · Roasted fresh daily in Thornbury
Ashanti is one of the only places in North America where you can shake the hand of the grower and the roaster the same day your coffee is roasted. The one thing the store can't do yet: turn a one-time bag into a standing order that shows up, fresh-roasted, on its own cadence. This is that missing piece — a self-serve subscription and gift flow, sitting on top of the store you already run.
Build a subscription
The regular weekly-and-monthly orders you take by phone today, turned into a three-tap flow the customer sets up themselves. (Roasts and prices below are placeholders to show the mechanic.)
Step 1 — Choose your roast
Step 2 — Choose your rhythm
Step 3 — How many 340g bags per delivery
↳ Roasted the morning it ships. Free Canada-wide over $65.
Pause, skip or cancel anytime · demo values, nothing charged
Nothing changes at the roaster
01
The regular who calls every two weeks picks roast, rhythm and quantity themselves. The phone stops being the only way to place a standing order.
02
Each cycle, subscriptions land as one clean roast-and-ship sheet — who, which roast, how many bags — timed to the day's roast. No re-keying voicemails.
03
Same fresh-roasted bag, shipped from Thornbury, charged automatically. A one-time buyer quietly becomes recurring revenue you can forecast.
Gift a subscription
Every December someone wants to gift three months of Ashanti to a parent in the city, or set a client up with a standing bag. Right now that's a call and a note someone hopes to remember. This is that same gift, captured once — roast, length, start date and message attached.
Each submission becomes one queued gift subscription: the recipient gets fresh-roasted coffee on schedule, the giver gets a clean confirmation, and nothing lives on a sticky note.
The easy part left undone is letting them keep it coming without picking up the phone. That's the whole idea, and it's already working above — yours to keep.
Build a subscription again